by Noelene Gration | Mar 25, 2015 | Ageing, authenticity, Campaign, Communications, My Aged Care Website, Public Relations, Reputatiion, Respite Care
Marketing your organisation on a competitive search engine In July this year aged care service providers will begin to receive electronic client referrals through the My Aged Care Provider Portal. The portal will allow clients to search for specific services and view...
by Noelene Gration | Mar 23, 2015 | authenticity, Communications, Reputatiion
I recently read an article which posited that authenticity replaces authority. I don’t believe this is true, I think that when it comes to social business, they are equally important. However, I began to reflect on the statement and was reminded of an incident that...
by Noelene Gration | Mar 6, 2015 | Ageing, Apology, Campaign, Communications, Complaint, Crisis, Crisis Communication Plan, Public Relations, Reputatiion
Do you have a Crisis Communication Plan? What is your guide for how and when to communicate about issues or crises? If you have a plan, when was it last reviewed? Is it up to date or wildly out of date? I started to think about the importance of Crisis Communication...
by Noelene Gration | Feb 23, 2015 | Ageing, Apology, Communications, Complaint, Reputatiion
Have you got a good complaints process? I was reading an article in Australian Ageing Agenda about Rae Lamb, Aged Care Commissioner and it struck me that what I think of as common sense complaint handling, (that is, although there may be very difficult decisions to be...
by Noelene Gration | Feb 18, 2015 | Advocacy, Ageing, Campaign, Communications, consumer directed care, Reputatiion, Story Telling
Promoting your aged care services Whenever I talk with clients in the Aged Care sector, the question of how to get aging people to start thinking of their care needs in their later years inevitably crops up. Some of the difficulties that need to be considered include:...
