by Noelene | Mar 14, 2017 | Campaign, Communications, Personal Brand, Public Relations, Reputation
Creating my Personal Brand I recently wrote a series of short blogs on creating my personal brand. The stimulus for that was a magnificent photo shoot with Juanita Broderick. The links to each post are below, along with an infographic that I created on the process....
by Noelene | Mar 6, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
Up until now, personal brand was much more about how I transferred my values, beliefs, skills and knowledge online. What people read from me or about me, more than how they saw me – literally. My decision to be photographed by Juanita required me to think about my...
by Noelene | Mar 2, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
It all started when two black dogs met. I was walking around Lake Daylesford with my rescued greyhound Issy. Lorne was doing the same with his rescued greyhound Evie. Peas in a pod in appearance, night and day in temperament. Both beautiful, gentle animals, they...
by Noelene | Mar 1, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
The early days of my business coincided with the early days of social media. I had a twitter account, a blog and I was on LinkedIn. I was spending a lot of time learning and understanding the different mediums and how they worked to promote, engage, direct traffic and...
by Noelene | Mar 1, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
Personal brand is something that has excited my thinking for a few years now. I have worked with entrepreneurs, artists and business people on their personal brand and I love that it is one of the services that I offer. But it wasn’t always thus. Seventeen years ago I...
by Noelene | Feb 25, 2017 | Advocacy, Authenticity, Campaign, Communications, Public Relations, Reputation, Social Media
Who do we (and our customers) look to when making decisions about products and services? Well, the strongest influences are these: · 88% of buyers consider online reviews “very influential” when making a purchase decision. · 90% of consumers trust peer...
