by Noelene | Feb 18, 2015 | Advocacy, Ageing, Campaign, Communications, Consumer Directed Care, Reputation
Promoting your aged care services Whenever I talk with clients in the Aged Care sector, the question of how to get aging people to start thinking of their care needs in their later years inevitably crops up. Some of the difficulties that need to be considered include:...
by Noelene | Nov 1, 2014 | Ageing, Campaign, Communications, LGBTI, Public Relations
Issues for older lesbian, gay, bi-sexual, transgender and intersex people who require aged care services. I know that good communications is all about telling good stories and it was never clearer to me than when I attended Val’s Cafe – LGBTI Ageing and...
by Noelene | Oct 6, 2014 | Public Relations
It is quite possible, perhaps even probable, that not everyone has been following the Ita Buttrose/The Seniors Choice debacle as closely or with as much interest as I have shown. I would think that most businesses know that using a well-known person’s photo to...