by Noelene | May 15, 2015 | Ageing, Authenticity, Campaign, Communications, Public Relations, Reputation, Social Media
Do you need help with your online brand? In the last few weeks and months I have had lots of calls from people wanting to know how they can get an online presence, (actually what some want to know is how people can find them online without understanding that it...
by Noelene | Apr 20, 2015 | Advocacy, Campaign, Communications, Public Relations, Reputation
I know it seems obvious, but there are more ways of communicating who you are and what you stand for than what you write or what you say. I was dismayed to read an article recently that demonstrated a lack of foresight (at the very least) when an organisation calling...
by Noelene | Mar 25, 2015 | Ageing, Authenticity, Campaign, Communications, Public Relations, Reputation
Marketing your organisation on a competitive search engine In July this year aged care service providers will begin to receive electronic client referrals through the My Aged Care Provider Portal. The portal will allow clients to search for specific services and view...
by Noelene | Mar 23, 2015 | Authenticity, Communications, Reputation
I recently read an article which posited that authenticity replaces authority. I don’t believe this is true, I think that when it comes to social business, they are equally important. However, I began to reflect on the statement and was reminded of an incident that...
by Noelene | Mar 6, 2015 | Ageing, Campaign, Communications, Crisis Communication Plan, Public Relations, Reputation
Do you have a Crisis Communication Plan? What is your guide for how and when to communicate about issues or crises? If you have a plan, when was it last reviewed? Is it up to date or wildly out of date? I started to think about the importance of Crisis Communication...
by Noelene | Feb 23, 2015 | Ageing, Communications, Reputation
Have you got a good complaints process? I was reading an article in Australian Ageing Agenda about Rae Lamb, Aged Care Commissioner and it struck me that what I think of as common sense complaint handling, (that is, although there may be very difficult decisions to be...
