by Noelene | Sep 8, 2015 | Advocacy, Ageing, Communications, Consumer Directed Care, LGBTI
LGBTI People & Aged Care A USA Today survey on people’s fears around ageing showed that 64% of the respondents who were all over 65 said they were most afraid of losing independence or living in pain. Quite likely the same survey would come up with similar results...
by Noelene | Jun 24, 2015 | Ageing, Campaign, Communications, Public Relations
Ageing Well Experience During my internship at Agility Communication and Connections I was given the responsibility to promote a local project – Ageing Well in the Hepburn Shire. Having never worked with a client or never given the responsibility creating a...
by Noelene | May 15, 2015 | Ageing, Authenticity, Campaign, Communications, Public Relations, Reputation, Social Media
Do you need help with your online brand? In the last few weeks and months I have had lots of calls from people wanting to know how they can get an online presence, (actually what some want to know is how people can find them online without understanding that it...
by Noelene | Apr 20, 2015 | Advocacy, Campaign, Communications, Public Relations, Reputation
I know it seems obvious, but there are more ways of communicating who you are and what you stand for than what you write or what you say. I was dismayed to read an article recently that demonstrated a lack of foresight (at the very least) when an organisation calling...
by Noelene | Mar 25, 2015 | Ageing, Authenticity, Campaign, Communications, Public Relations, Reputation
Marketing your organisation on a competitive search engine In July this year aged care service providers will begin to receive electronic client referrals through the My Aged Care Provider Portal. The portal will allow clients to search for specific services and view...
by Noelene | Mar 23, 2015 | Authenticity, Communications, Reputation
I recently read an article which posited that authenticity replaces authority. I don’t believe this is true, I think that when it comes to social business, they are equally important. However, I began to reflect on the statement and was reminded of an incident that...
