by Noelene | Mar 1, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
The early days of my business coincided with the early days of social media. I had a twitter account, a blog and I was on LinkedIn. I was spending a lot of time learning and understanding the different mediums and how they worked to promote, engage, direct traffic and...
by Noelene | Mar 1, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
Personal brand is something that has excited my thinking for a few years now. I have worked with entrepreneurs, artists and business people on their personal brand and I love that it is one of the services that I offer. But it wasn’t always thus. Seventeen years ago I...
by Noelene | Feb 25, 2017 | Advocacy, Authenticity, Campaign, Communications, Public Relations, Reputation, Social Media
Who do we (and our customers) look to when making decisions about products and services? Well, the strongest influences are these: · 88% of buyers consider online reviews “very influential” when making a purchase decision. · 90% of consumers trust peer...
by Noelene | Feb 13, 2017 | Advocacy, Authenticity, Campaign, Communications, Public Relations, Reputation
Completing organisational Annual Reports has been my responsibility for many employers and clients for many years. I have gathered the information, written, edited and/or prepared, or many reports. Although the resultant product has always been a sense of pride for...
by Noelene | Feb 8, 2017 | Advocacy, Authenticity, Communications, Public Relations, Reputation, Social Media
‘Thoroughly unprepared, we take the step into the afternoon of life. Worse still, we take this step with the false presupposition that our truths and our ideals will serve us as hitherto. But we cannot live the afternoon of life according to the program of...
by Noelene | Jan 17, 2017 | Campaign, Communications, Public Relations
For some reason, blogs about fonts and typography often show up in January. They are nearly always a good read and an opportunity to learn something new and this one from Hubspot is no exception. It is a nice way to start the new year, wanting to be sure that your...
