by Noelene | Jan 2, 2019 | Advocacy, Campaign, Media, Media Strategy, Public Relations
I have never been a fan of reality TV. I think that I have seen one series of My Kitchen Rules and a couple of episodes of Master Chef. That all changed a few weeks ago when I had a bad riding accident and couldn’t do much but sit quietly for a while. I ended up...
by Noelene | Mar 30, 2017 | Campaign, Communications, Social Media
Recently I was preparing two social media workshops, one for business and one for community groups. That got me thinking about where the differences were. There is lots of common ground between managing business and managing social media accounts – but what are the...
by Noelene | Mar 14, 2017 | Campaign, Communications, Personal Brand, Public Relations, Reputation
Creating my Personal Brand I recently wrote a series of short blogs on creating my personal brand. The stimulus for that was a magnificent photo shoot with Juanita Broderick. The links to each post are below, along with an infographic that I created on the process....
by Noelene | Mar 6, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
Up until now, personal brand was much more about how I transferred my values, beliefs, skills and knowledge online. What people read from me or about me, more than how they saw me – literally. My decision to be photographed by Juanita required me to think about my...
by Noelene | Mar 2, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
It all started when two black dogs met. I was walking around Lake Daylesford with my rescued greyhound Issy. Lorne was doing the same with his rescued greyhound Evie. Peas in a pod in appearance, night and day in temperament. Both beautiful, gentle animals, they...
by Noelene | Mar 1, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
The early days of my business coincided with the early days of social media. I had a twitter account, a blog and I was on LinkedIn. I was spending a lot of time learning and understanding the different mediums and how they worked to promote, engage, direct traffic and...
