by Noelene | Oct 24, 2017 | Authenticity, Communications, Internal Communications, Public Relations
It’s Drop the Jargon day today! Most of us know that we should leave jargon out of our communications, but not all of us can do it. Why not use this day to ensure that your future communications are jargon free and engaging? Business communicators should be, (but...
by Noelene | Mar 6, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
Up until now, personal brand was much more about how I transferred my values, beliefs, skills and knowledge online. What people read from me or about me, more than how they saw me – literally. My decision to be photographed by Juanita required me to think about my...
by Noelene | Mar 2, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
It all started when two black dogs met. I was walking around Lake Daylesford with my rescued greyhound Issy. Lorne was doing the same with his rescued greyhound Evie. Peas in a pod in appearance, night and day in temperament. Both beautiful, gentle animals, they...
by Noelene | Mar 1, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
The early days of my business coincided with the early days of social media. I had a twitter account, a blog and I was on LinkedIn. I was spending a lot of time learning and understanding the different mediums and how they worked to promote, engage, direct traffic and...
by Noelene | Mar 1, 2017 | Authenticity, Campaign, Communications, Personal Brand, Public Relations, Reputation, Social Media
Personal brand is something that has excited my thinking for a few years now. I have worked with entrepreneurs, artists and business people on their personal brand and I love that it is one of the services that I offer. But it wasn’t always thus. Seventeen years ago I...
by Noelene | Feb 25, 2017 | Advocacy, Authenticity, Campaign, Communications, Public Relations, Reputation, Social Media
Who do we (and our customers) look to when making decisions about products and services? Well, the strongest influences are these: · 88% of buyers consider online reviews “very influential” when making a purchase decision. · 90% of consumers trust peer...
