Heart To Heart
Our aged care blog features the latest news & insights on aged care as well as health & disability services, consumer directed care & NDIS. As well as industry related discussion and information we keep you informed of the latest marketing & social media tips.
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Latest Blog Posts
Engage media ‘Gimmick does not have to be a dirty word!
I have never been a fan of reality TV. I think that I have seen one series of My Kitchen Rules and a couple of episodes of Master Chef. That all changed a few weeks ago when I had a bad riding accident and couldn’t do much but sit quietly for a while. I ended up...
Make emotion the cornerstone of your social media strategy
I have written a post on LinkedIn about the benefits of creating emotion in your followers by using human interest stories in your social media, this is particularly important for not-for-profit organisations who may not have spare funds for Facebook advertising....
Calls to Action
If you are not using calls to action in your marketing you could be missing important opportunities. Make 2019 the year of the call to action!
Drop the Jargon and deliver engaging communications
It is only when we drop the jargon and focus on our audience in our communications that we will engage them.
The NDIS outcomes in your organisation are probably not often reflected in the news
Many years ago I was PR Manager for a national (now international) employment organisation who specialised in Disability Employment services, Job Network and included a Registered Training Organisation, (RTO). IT was at a time when employment services were often in...
Does the Not-For-Profit Marketer need to be a Legal Eagle?
Community sector marketers are often overworked and under-resourced. Don’t let a legal mistake wreck your hard work.
Managing Business or Community Group Social Media Accounts – is there a difference?
Recently I was preparing two social media workshops, one for business and one for community groups. That got me thinking about where the differences were. There is lots of common ground between managing business and managing social media accounts – but what are the...
What I have learned about Personal Branding – a personal experience
Take control of your personal brand. Read about Noelene Gration’s experience of developing her personal brand.
Upping the Public part of the Personal Brand – Part 4 in a series
Tips on how to get ready for a photoshoot for your personal brand
My Personal Brand Experience – the next level – Part 3 in a series
It all started when two black dogs met. I was walking around Lake Daylesford with my rescued greyhound Issy. Lorne was doing the same with his rescued greyhound Evie. Peas in a pod in appearance, night and day in temperament. Both beautiful, gentle animals, they...
